Coca cola commercial india and pakistan relationship

Coca-Cola's Share A Coke Commercial focuses on Refreshing Relationships : Coca-Cola India

coca cola commercial india and pakistan relationship

According to the caption that accompanied this happy clip, Coca-Cola sought to “ create a simple moment of connection” between India and. The initiative "Small World Machines", originally born out of Leo Burnett Sydney, provides a live communications portal through a Coca-Cola. Coca-Cola, Coke, india, pakistan, leo burnett title='Ad Age LookBook'>Coca-Cola: Small World Machines -->

coca cola commercial india and pakistan relationship

As part of Share A Coke campaign, Coca-Cola India conducted a survey amongst its target audience of 18—29 year olds to identify what the campaign should be about.

Out of the five concepts shared with the participants name, designations, relationships, film dialogues and film namesmost of them picked relationships. Participants were also asked to list their top 20 relationships and the most popular ones made their way to the labels on bottles and cans.

coca cola commercial india and pakistan relationship

Each relationship is accompanied by an exciting descriptor, such as Grandad Old School. Yet CoolGrandma Scolds me.

  • India-Pakistan Coke Ad, 'Small World Machines,' Will Bring Tears To Your Eyes (VIDEO)

Spoils meDaddy My teacher. My friendMom Above the rest.

coca cola commercial india and pakistan relationship

Simply the best Son My devil. My angelSis Supermodel.

Coca-Cola Small World Machines: The Coca-Cola Company

Super role modelBro Troublemaker. MerrymakerBoss Pushes me.

Coca Cola - Bringing India & Pakistan Together to Open Happiness

Promotes me and nicknames including BFF Laughs with me. Cries with meBae Bugs me. The multi-faceted India campaign includes a number of consumer touch points, including marketing activations, digital and social media engagements, in-store marketing and marketing campaigns with Diljit Dosanjh to elevate brand love.

coca cola commercial india and pakistan relationship

Log in or go back to the homepage. Published on May 20, Coca-Cola's long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer.

How Coca-Cola Used Vending Machines To Try And Unite The People Of Ind

In the past, they've been known to give you a beverage only if you give them a hugor if you dance or sing in front of them. Now, the beverage giant is attempting a much loftier goal: Along with agency Leo BurnettCoke created "Small World Machines", two vending machines, one placed in India, and the other in Pakistan, that turned into communication portals.

The idea was to let citizens of both countries -- long embroiled in a bitter political and religious battle -- see and interact with each other, even complete shared tasks.

Once those tasks were accomplished, the machines dispensed a Coke. Jackie Jantos, global creative director at Coca Cola, said that the idea of creating stories around shared experiences goes back to the roots of Coke as a brand that started at a soda fountain -- itself a communal experience. Using 3D touchscreen technology developed by Leo Burnettthe machines project live, streaming video feeds onto the screens of the machine, while also filming through it to capture an exchange.

InCoca-Cola put out a creative brief to the Leo Burnett network, asking them to create "new, open-hearted ways for people to come together, while highlighting the power of happiness," according to Leo Burnett CCO Andy DiLallo.

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

The agency came up with the idea of Small World Machines, but knew that the execution would require them to use entirely new forms of technology. There was no mention of the idea having to be a vending machine, but Mr. DiLallo said that the agency wanted to do something motivated by the positive role in society a brand can play.