9 Media Relations Tips for - Journalistics
Building Relationships: Journalists and PR Professionals trying to get front- page coverage, Carbo offered two pieces of advice for the PR pro. How to build a good relationship with the media. That said, a good PR firm can help a journalist in several ways: Authenticate and introduce them to the client. Use Social Media to Build Media Relationships. Yes, journalists . Tip #6: Most Journalists Still Have A Love-Hate View of the PR Profession.
PR practitioners can provide journalists with exclusive information like pictures, statistics and vital sources, but the exchange of information should stop there. Too close of a relationship can tarnish the credibility of the journalist reporting the news about an organization.
Any relationship with a journalist begins with a pitch.
Why journalists don't always make the best PR pros - Poynter
PR professionals spend hours crafting the perfect pitch to a news outlet that creatively highlights the intended message. However, Carbo said for front-page coverage, journalists want significant, newsworthy information. It may be necessary to use this method at times, but creating some type of relationship will help in getting your work noticed.
Armon Drysdale, public relations consultant, said developing a regular relationship with at least one journalist at each major media outlet in your geographical area of practice is an excellent way to gain consistent coverage. He also said that younger journalists are great contacts to have, because they are willing to put their best effort into writing a story you pitch to them. It is also beneficial to have relationships with seasoned journalists because of their extensive network.
They are constantly looking for leads to pass on to their producers.
- 9 Media Relations Tips for 2016
If you pitch something they can use, it reflects your interest in their work, and hopefully they will publish your story. Promoting their work can also help the relationship. If you help them, they will be more likely to help you.
This exercise alone should provide you with enough background to understand the different types of content that a journalist might like to receive to accompany your story — which can improve your chances of securing coverage. Use Social Media to Build Media Relationships Yes, journalists use social media as part of their news gathering or reporting workflows. Cision explored social media usage in its report and confirmed that Wait, did that just say journalists are open to receiving pitches via social media?
Brevity is highly-valued among most journalists, and the faster you can get to the point, the more likely you are at getting their attention and getting a quick response from the journalist about whether or not they are interested in your story.
As far as social media platforms go, Twitter remains the most-effective channel for conducting media relations research learning more about the journalists you are pitching.
According to the Cision report, Twitter also has high marks in the report for being the social network most-likely to increase in value as it relates to their journalism-related work.Difference between PR and Journalism
Here are a couple of quick tips for using Twitter for your media relations efforts: Observing these patterns can help you better determine when the right time to engage via this platform might be — and how receptive the journalist might be to your outreach. Finally, if you have access to tools like Cision or MuckRack, most now integrate social media research and outreach as part of their core service offering.
Learn the ins and outs of these features to help improve your efficiency using social media as part of your media relations efforts. Okay, one more tip — use Twitter on your own. If you have built a decent audience across your social media accounts, you should be leveraging them to report your own news.
Ironically, when you report on your own news via social media, these messages are typically intercepted by journalists who may be interested in producing stories on their own or at least sharing your content with their readers — if relevant.
In other words, by reporting on your own news, you can sometimes generate just as much media coverage as you would of by pitching those journalists directly. Social media gives you an opportunity to tell your story exactly how you would like it told. This will provide your colleagues, stakeholders, influencers, and most importantly, relevant journalists with a blueprint to consider when telling the story in their own way. Use your social media channels to report on all your news and discover how effective this tactic can be for generating additional media coverage outside of your direct outreach efforts.
Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.
While these are NOT mainstream social media platforms for most journalists, many are testing these platforms for potential professional applications.
Building Relationships: Journalists and PR Professionals
The most-likely platform for professional journalists to embrace in is Periscope. Remember that multimedia journalist thing from above? Periscope gives any journalist the ability to broadcast live video to their existing Twitter Followers with a click of a button. This is an incredible evolution in reporting capability for most-journalists, and one we should expect to see increase in popularity in According to the Cision report, roughly Narrow your search results by keyword, geography or other factors to help you home in on journalists using Periscope as part of their reporting.
There is a limited window of opportunity to exploit this tactic to help you break through the clutter, as other savvy media relations professionals will quickly catch on. Use a similar approach to research how journalists are using other emerging social media platforms. Most journalists are excited to try new formats for their reporting.
A little bit of legwork on the research front can go a long way towards helping you capitalize on publicity opportunities across emerging platforms or formats. On one hand, no journalist wants to be distracted by an off-topic pitch that has no relevancy to the work they do.